Understanding the ins and outs of Twitter, or ‘the twitter sphere’ as it’s also known, can be mind-boggling, particularly in the Not-For-Profit sector where budgets are tight. John Haydon, a digital marketing expert for Not-For-Profits and charities, recently released a list of Twitter “chores” for Not-For-Profit organisations (click here to watch the video) in a bid to help them drive traffic to their profiles, engage their followers and develop their online reputation. Here are the top tips we took from John’s seminar:
- Build a stronger Twitter network through retweeting: Twitter’s list function allows you to curate content from a select group of users. Build the responsiveness of your network by checking your lists daily and promoting content you think your followers will find interesting. This will make people more likely to promote your posts in the future.
- Spend your time on users with a healthy Klout score: Klout is a plug-in that measures the effectiveness of online messages and highlights how well your network is responding to them. The higher your Klout score, the more influential you are. Not only can you use this as a metric to evaluate your own social media strategy, but to also identify and keep track of which people are most influential on Twitter. Reach out to these users by replying to and retweeting their posts. This raises the likelihood they’ll do the same for yours, allowing your message to be sent to a wider audience.
- Fill up your Hootsuite and Buffer queues: Hootsuite and Buffer are very useful social media management systems that can be used to keep track of multiple social networking profiles. Instead of manually selecting what time you want to schedule or post your social media messages, Hootsuite’s Auto Schedule feature can save you time by optimising and automating the scheduling process, making it easier for you to keep your bank of posts ready to go. On the other hand, Buffer’s browser extension can be used to queue content while browsing the web and reading blog posts and articles, allowing you to fill your bank on the go.
- Tweak your Buffer schedule: Unlike Hootsuite, Buffer lets you control your schedule and tweak the days and times your posts are published. Use this to communicate to your audience at optimal times.
- Re-buffer tweets that have the most retweets: If you’ve ever had the responsibility to create content, you’d understand when we say it’s a challenge to constantly distribute new ideas. While Buffer’s analytics section is very useful in itself, giving you an idea of which posts are most popular or have achieved the most retweets, it can also counteract writer’s block. Use the analytics section to re-buffer your most successful tweets. Not only will this increase the amount of copy you have on hand, but also decrease the constant pressure of brainstorming loads of new content.